AI is the new campaign battlefield
Voters increasingly ask AI systems political questions before making decisions — and trust the answers. These AI-generated narratives are shaping how millions perceive candidates, parties, and policies, often before they ever visit a campaign website. Seeger & Partner helps political campaigns understand, monitor, and strategically influence how AI systems represent them across every major platform.
The Problem: Voters ask AI instead of Google
A fundamental shift is underway in how voters access political information. Instead of searching Google or reading newspapers, millions now ask AI systems directly — and trust the answers. Questions like "Who should I vote for?", "What does a candidate stand for?", and "Which candidate has the best economic plan?" are now answered by AI, which synthesizes media, polls, and policy positions into single answers that shape voter perception.
What is GEO — Generative Engine Optimization
Just as SEO transformed how organizations compete for visibility in search engines, GEO represents the next evolution: optimizing how AI systems understand, synthesize, and present information about your campaign. As millions of voters turn to ChatGPT, Perplexity, Gemini, and Claude for political guidance, the narratives these models generate are becoming as influential as traditional media coverage. GEO is the strategic discipline of shaping those narratives — ensuring your campaign is accurately represented, fairly positioned, and visible where it matters most.
Understand
Map exactly how AI models describe your campaign, your positions, and your competitors across hundreds of politically relevant prompts. Identify narrative blind spots and misrepresentations before voters encounter them.
Analyze
Uncover the specific media articles, websites, and public records that AI models draw from when constructing narratives about you. Understand why certain sources dominate — and how to influence the information pipeline.
Optimize
Implement targeted strategies to improve your visibility, accuracy, and positioning in AI-generated answers across all major platforms. Turn AI from an uncontrolled risk into a strategic communications channel.
Our Method
Step 1: AI Narrative Audit
We analyze hundreds of politically relevant prompts across ChatGPT, Perplexity, Gemini, and Claude to map exactly how AI describes your campaign.
Step 2: GEO Performance Analysis
We measure your AI visibility and narrative positioning against competitors, identifying gaps, risks, and opportunities.
Step 3: Narrative Optimization Strategy
We deliver concrete recommendations — from content strategy to source optimization — to improve your AI representation.
Services
AI Visibility Audit
Comprehensive analysis of how AI systems currently represent your campaign, party, or candidate across all major platforms.
Campaign Narrative Analysis
Deep examination of the sources AI models use to construct narratives about you — and your competitors.
GEO Optimization Strategy
Concrete, actionable recommendations to improve how AI systems describe and position your campaign.
Ongoing AI Monitoring
Continuous tracking of AI narrative shifts throughout your campaign cycle with regular reports and alerts.
Experience
Our expertise has been built across German federal, state, and local elections, supporting candidates and parties with actionable intelligence on their AI presence. From Bundestag campaigns to municipal races, we have helped political organizations understand and strategically improve how AI systems describe them to voters.
- 3,500+ prompts analyzed
- 8 AI platforms covered
- Experience since 2023
- 360° GEO Strategy
About Us
Samuel Seeger — Founding Partner
Samuel specializes in AI strategy and digital positioning at the intersection of technology and politics. With a background spanning Amazon, Deloitte, and Schwarz Digits, he understands how large-scale platforms shape information ecosystems — and how to make them work in your favor. As an active voice in German political discourse, he brings firsthand insight into how narratives are built, challenged, and won in the age of generative AI.
Jona Potrafke — Partner
Jona is an expert in Data and AI strategy with deep knowledge of how large language models source, process, and surface political information. With experience at EY and Schwarz Digits, he combines technical precision with strategic thinking. At Seeger and Partner, he leads the firm's GEO audits — turning complex AI behavior into clear, actionable intelligence for campaigns.
Contact — Request a GEO Assessment
Understand how AI describes your campaign. Request a confidential GEO assessment and discover how AI systems are shaping the narrative around your campaign. Contact us at samuel.seeger@seegerandpartner.com
Seeger & Partner — Trend Analyser (Free Tool)
Discover what election topics voters are currently searching and asking AI systems about. Our free Trend Analyser lets you enter any election topic and instantly see trending subtopics based on real-time search data. The tool reveals what questions voters are asking AI chatbots like ChatGPT, Perplexity, Gemini, and Claude — grouped by categories like Trending Now, AI-Specific, Policy and Regulation, Strategy and Impact, and more.